Hollywood is South Africa’s premier betting brand, offering the public an upmarket ‘casino inspired’ environment where punters can bet in comfort and style, where they can enjoy quality food and a cold beer, and where attention to detail and top-class service is the order of the day.
HISTORY OF HOLLYWOOD
The HOLLYWOOD GROUP has its roots in the publishing industry through group subsidiary Winning Form (Pty) Ltd. Winning Form started business in 1987 and the current stable of 8 publications comprises:
- Sporting Post
- Winning Form
- Top Turf Pocket Guide
- Game On Soccer Guide
- Soccer Betting News
It is worth noting that Top Turf Pocket Guide is by far the biggest selling horseracing formguide in South Africa, selling double that of its nearest rival.
In order to provide an efficient and timeous distribution of our publications to retail outlets, Racing Distribution was formed in 1997 with depots in Durban, Johannesburg, Cape Town and Port Elizabeth. We deliver to more than 2000 retail outlets throughout South Africa.
Hollywood opened its first betting branch in Argyle Road, Durban in 2000, followed by the opening of the current flagship, HollywoodPark in SpringfieldPark, a few kilometres away. The success of these outlets paved the way for a national expansion and today Hollywood operates 84 betting shops spread across South Africa as well as a sophisticated betting website and mobisite. Hollywood’s name was inspired by the race track HollywoodPark in Los Angeles, USA. Hollywood was given this name as it invoked associations of celebrities, class, and most importantly, a very different image to what South African bookmaking had developed for itself in the past.
Hollywood has always focused on being the foremost bookmaking brand in South Africa, while simultaneously improving the image of horse racing and sports betting as an exciting form of entertainment. In order to achieve this objective we first had to change the perceptions of bookmaking. As a result our brand has broken the mould from the ticket-strewn floors, white plastic furniture and shabby facilities of old.
Everything that we have achieved since our inception has been innovative in terms of setting the market trend, which is what happens when you start out with practically no fundamental experience, but are fuelled with an unfaltering passion to succeed. We weren’t tied down to the tried and tested ways of the past and how everyone else was running their shops. We asked questions, we looked for opportunities to improve and we gave people what they wanted – an unbeatable atmosphere and an all-inclusive betting experience. These are the most treasured attributes that Hollywood possesses, which stem from the pleasant, friendly nature of all of our staff members who are always willing to help and pass on our winning smiles.
Due to the environment and surroundings in which we work, these smiles are made all the easier to come by. The colour palette is warm, inviting and upmarket. A variety of framed and action packed racing and sports pictures adorn the walls in between the numerous TV screens which create an engaging action-filled environment. Our personalised advertising is always positively worded to show off our many in house specials as well as the advantages of betting with Hollywood. We also provide each of our branches with comprehensive marketing and Hollywood betting literature that aims to give our customers all the necessary information they need to enjoy the experience of horse and sports betting. Another exclusive Hollywood offer is the detailed, easy to read form guides that are neatly displayed in specific areas around the shops.
Our day to day business is run by a dynamic management team with a vast amount of experience within the betting industry. We are supported by a dedicated and highly trained staff who are committed and passionate in serving our customers’ needs. In a young and vibrant industry, we are leading the way by creating the culture of genuinely wanting our customers to enjoy their betting and entertainment experience. This edge is evident in our marketing promotions and our staff mind-set. For example, we are the only betting shop in South Africa to give the punter his money back if his horse wins a race and is subsequently disqualified, (we are always looking for new promotions and specials that keep our punters winning and in turn, keep them coming back to our shops). Our staff instinctively share in the celebrations with a punter when he wins because we believe that if we look after our punters when they’re winning, we create a loyalty that will inevitably emphasize the fun and entertainment side of the Hollywood betting experience.
HOLLYWOOD SOCIAL RESPONSIBILITY PROGRAMME
Hollywoodbets has always proudly been involved in supporting our local communities.
In 2015 we supported 65 organisations by giving of our time and donating items they greatly needed. We were also very excited to be part of Nelson Mandela Day on 18 July! Our team dedicated their 67 minutes to doing community service for 12 Non-Profit Organisations in the six regions that we operate in.
The Hollywoodbets Soccer Sponsorship Programme has also continued to make a difference by sponsoring full soccer kit to 71 community soccer teams this year. Another significant milestone is the fact that we joined forces with Jerry Sikhosana who became our official Brand Ambassador. He remains an inspiration, someone who invests time in others to help them succeed. He is particularly passionate about investing in the country’s youth and continues to give back to his local community, and to the sport of soccer. He does this by supporting his local legends’ and youth league soccer initiatives. Hollywoodbets proudly backs him in his good work, and have therefore come on board as the main sponsor of the Tembisa Masters League. In keeping with our values we are also investing in other sports, and are currently the main sponsors of Umlazi Cricket Club and the Crusaders Cricket Club.
In addition to that we also support Clares Cricket Club and Parkhill Bowling Club.
Between Hollywoodbets and Winning Form we sponsor 17 trainers, 4 jockeys and one workrider. In terms of the sponsored jockeys, Muzi Yeni continues to fly the Winning Form flag really high, while our solitary workrider, Francis Semela, also recently finished runner-up in the Workrider Series held in Gauteng.
We opened 21 new branches across the country in 2015! This has also allowed us the opportunity to support even more worthy charitable organisations.
Further to that Hollywoodbets invested in young workers by providing an opportunity for six graduates to enter an internship for twelve months. We are pleased to announce that all six interns performed so well during the year that they were offered permanent employment with Hollywoodbets! Over the year we also invested more than 10 000 hours in training our Hollywoodbets Team.
We took another fantastic opportunity to introduce more people to our brand this year when Hollywoodbets signed on as one of the sponsors for the Sunfoil Dolphins. A highlight on our calendar was The Showdown at the Coast exhibition match between the Sunfoil Dolphins and the Cell C Sharks. Hollywoodbets used this as another opportunity to focus on its charitable work and donated R26 750 each to Malvern Children’s Home and Umlazi Cricket Club.
We look forward to 2017 when we will continue to work in partnership with valued charity organisations and disadvantaged soccer teams. We as the Hollywood Group will continue doing what we do best, giving back to the communities around us and continuing to create jobs in our beautiful country.
We thank our 3 500 team members for their continued support and dedication, and most of all our charity organisations and soccer teams for playing a special role in changing so many lives.
Hollywoodbets Social Responsibility Programme
Hollywoodbets Soccer Kit Sponsorship
Hollywoodbets and Winning Form Trainer Sponsorships
Winning Form Jockey Sponsorship